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Friday, October 2, 2015

"Revive" Tourism: May based on plan "counting chickens before they hatch"?

International visitors to Vietnam in the past 13 consecutive months of sharp decline. Specifically, the first 6 months of 2015 decreased 11.3% compared to the same period last year.
 Tourists eager to join in team-building in Hoi An. (Photo: Xuan Mai / Vietnam +).
The information was General Director Nguyen Van Tuan Tourism announced in a meeting with reporters this afternoon takes place (3/7), in Hanoi, shows picture can hardly be optimistic about the tourism sector. The only consolation, there is only the ratio of domestic tourists in the last 6 months of growth stabilized at 1.7%.
"On the" protected "under the" do not listen ...
Recently, never social media and spend more time and energy to "dissect" the problem of such tourism.
In particular, just yesterday (2/7), Prime Minister Nguyen Tan Dung has issued Directive No. 14 / CT-TTg of the Prime Minister on strengthening State management efficiency, focus overcome weaknesses, promote tourism development.
Earlier, 9 central task was the whole industry urgently implemented to cope with the difficult situation but as the General Bureau of Tourism deputy Wu Huai Chung admits, still many obstacles to overcome in order ensure growth and sustainable development of tourism.
In fact, there are still many areas have not been implemented effectively and decisively text direction and administration of the Government and the Prime Minister; management, inspection, testing organizations and individual tourism businesses not strictly; issues of food safety, protect the environment ... in some tourist areas is inadequate, significant impact on service quality and competitiveness of Vietnam tourism. In particular, the promotion promotional activities mobilized resources and the desired effect.
That is the main reason why the tourism industry in the country but are directing much, "exhorted" determined lot and also started to do much but so far still "struggling" in that ... secret.
Sapa is the preferred destination of international tourists. (Photo: Xuan Mai / Vietnam +).
... Half-hearted policy
One of the larger effort to "save" fix the situation for tourism in Vietnam that the government has started to intervene in the publication of Resolution No. 39 / NQ-CP dated 01/06/2015 and Resolution No. 46 / NQ-CP dated 18/6/2015, 01/7/2015 day visa exemption from the period of 5 years for citizens of Belarus, during the first 5 years for citizens of Western European countries (England, France, Germany, Spain and Italy), in order to create favorable conditions to attract international visitors from 6 countries to Vietnam.
The idea here is a solution to help remove difficulties for Vietnamese tourism industry, but also the actual implementation and caused more pressure and hesitate to businesses.
Vu The Binh, Deputy Chairman of Vietnam Tourism Association analysis, as travelers from visa-free market, this is very far in Vietnam, so will have to plan ahead 3-6 months . But before that, guests have access to new information, also need to have time for the Vietnam propagation and dissemination of information through the Embassy of Vietnam in 6 countries through representative offices in Vietnam 6 countries, met with businesses in six countries ...
With the new visa-free policy, the initial effect (after the information is disseminated to the market) will promote from about the fourth quarter 2015 and only really effective from the moment about month 9/2016 began in the fall of international tourists from Western European market to Vietnam. Meanwhile, the visa exemption for travelers 5 Western European countries ahead only one year period, then the time can get to actually not much.
This fact has led many businesses to send international tourists reluctant to make long-term plans to send tourists to Vietnam. And thus, invisible, with good and timely policy but a ... half-hearted.
Contrary to the above analysis, tourism leaders remain upbeat with specific objectives that the new policy will increase the total number of tourists from Western Europe in 2015 5 730,000 downloads (up nearly 15% compared to 2014), higher than the average growth rate of 5.35% during 2010-2014; First 6 months of 2016 reached an average growth rate higher than 6 months of the end of 2015.
Report confirms tourism could increase direct revenues from tourists from this market 5 80 million more than the total revenue with average growth rates 2010-2014; total indirect economic benefits and more than 169 million spread USD; general economic interest earned nearly 249 million USD.
These figures are easy but reckons that perhaps more waiting time to answer. To shock the industry "smokeless industry" this potential, it is important lies in the change of perception, of reality, of not only tourism but the whole society.
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