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While large corporations are massively investing in Vietnam, a number of domestic hotel groups were quick, "landing" on the satellite city investment to avoid "collisions" with the "big "and as a result they won big.
About a dozen years ago world tourism business in the country in two big cities of Hanoi and Ho Chi Minh City to witness the emergence of a series of major hotel groups to Vietnam as Acor, Sofitel, Sheraton, Marriott with an orchestra class five-star hotel.
Muong Thanh Holiday Hoi An.
It was the emergence of the "big" with investment from all the professional process, prompting investors of Vietnam hotels have a phen flinch. As a result, the big guns are already sucked full range of senior delegations from the international delegations to Vietnam. Even the events and national conferences, international caliber held in Vietnam has not escaped the "sights" of these giants.
While being the big "manipulated" to dominate the market for investment boss in this stay in Vietnam only strategy using "small cat small mouse" which is aimed at the internal market fork. Among them some accommodations to survive because traditional "vertical" bring, the rest have hardly managed to withstand the fierce competition between the major urban centers.
In the context of large corporations are massively investing in Vietnam, a number of domestic hotel groups were quick, "landing" on the satellite city investment to avoid "collisions" with the "Mr. Large ". For example in the past few years of business travel world has witnessed the spectacular appearance of the luxury hotels and 5 star 4 consecutive sprouting of Muong Thanh Hotel Group.
According to them, because of the many businesses often choose the big city, the oldest resort but left open the metropolitan city is growing strongly and this is the land of "fertile" for investors " floundered unleash "
And the result is not unexpected. For example, in the past 3 years, the Group has rapidly Muong Thanh concentrate investments in cities such as Bac Giang, Quang Tri, Ha Tinh, Thanh Hoa and ... provide the service to fit the city such as Seminars, conferences, banquets, ... Thus, Muong Thanh was almost dominate the market of this city. And earlier in Quang Ninh, system Muong Thanh Ha Long Hotel Muong Thanh Quang Ninh also quite strong impression in this sea tourism city.
Muong Thanh Holiday Dalat.
Ms. Le Thi Hoang Yen - daughter giants Le Serenity currently general director of the hotel chain Muong Thanh shared: "Development Strategy of Muong Thanh is expanding the presence of Muong Thanh in all regions of the country and gradually expanding abroad. Up to this moment there are 35 hotels operating in 22 provinces and planned liquidation Muong Thanh hotel in Vientiane Laos will open in early 2016.
We can say, today, Muong Thanh hotel chain inland Vietnam's leading premium, to be certified as "private hotel chain in Vietnam," with more than 50 hotels and hotel projects stretching over throughout Vietnam. Every year there are new hotels launched not only in the popular tourist destination for both local and otherwise. To satisfy the diverse needs of customers at home and abroad.
While most hotel managers in Vietnam said that the most important market remains the city merchants to attend conferences, seminars and they focus strongly on this segment. However, there are some arguments that this is true but not sufficient to Vietnam - a country with many natural landscapes stretching across the province. So investing in these provinces have tourism potential are opening up the trend for investors to Vietnam.
One example that is until this moment, after years of hard investment in high-star hotel in the locality, Muong Thanh Corporation with more than 6,000 rooms of international standard, accounting for 20% of the room rate rest of Vietnam. The group has welcomed more than 800,000 visitors including more than 300,000 foreign visitors.
With what is happening in Vietnam hotel market today, some experts said that the quality of the property and infrastructure has improved significantly in the past few years. This is the cause and will continue to be the main cause leading to a tourism market is stable and sustainable. Hotel business situation is expected to be improved quickly.
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