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The shortcomings in the promotion, promotion of tourism in Vietnam and some basic measures to make tourism Vietnam escape the vicious circle ... was Mr. Vu The Binh, Vice Chairman of the Association Traveling Vietnam shared openly.
For a long time, has a lot of flow of the work is centered around promoting Vietnam's tourism image. As a highly professional and many years working in the industry, he assessed how about the promotion, tourism promotion in Vietnam compared with other countries in the region?
Vu The Binh, Deputy Chairman of Vietnam Tourism Association shared openly about issues related to the promotion, the promotion of tourism in Vietnam.
I feel that the promotion of our increasingly receding. Even in areas we lost both Cambodia and almost "the book", perhaps with the only par or better ratings Laos, Myanmar. However, recently there has been a spurt Myanmar significantly. Many stalls at tourism fairs in this country than we. The issue is why we do not do as neighbors? I hope the next conference in 2015 VITM framework issues will be the total local leaders, professionals, businesses and even people ... sharing straightforward to seek a solution.
We need to learn how to do in Korea, Japan and even the regional countries like Thailand. The fact that the countries have developed their tourism industry with representations of the tourism industry across the globe. Promotion work they do is very fierce. In Thailand it can be considered as a model to promote the image of the most successful tourism sector. South Korea, too, they always show the country position in the world stature. Then other countries they do very well promoting all copies. We should refer, seriously learn how to make your country.
According to the causes underlying resulted promotional activities our effective yet?
There are many reasons why the promotion of our weak to be effective as expected. Firstly, the investment from the state for the tourist promotion too little. Funds reserved for tourism promotion of the country is too small, even just by funding the promotion of a business-class.
"We do not have the expertise or professional in the promotion, which leads to efficiency not as expected, ..."
Together, the operations of the direct promotion work is not high. This year we have allocated to this unit done, next year we re-assigned to other units like the divided parts, ... Try to ask when will we have expertise, experience? We did not have a unified link. The link between aviation, business, tourism authorities and associations both very disjointed. The construction of the image of the country, the scale booth ... at the tourism fair in the world and there is no consistency.
There is the fact that already more than 20 years, Vietnam tourism industry with the government applying for establishment representative offices in foreign countries, but so far we do not have an office, other than a representative office in Japan Japan Tourism Association initiated. While tourism law stipulated that travel agencies have offices in foreign countries, but the law has come to life more than 10 years now, but we still can not do. This can be seen as a disadvantage of Vietnam tourism.
Vietnam needs to improve the work under way to promote the image of tourism effectively sir?
More than ever, now we need to improve the professional quality of services, tourism products, tourism staff and the promotion of tourism promotion, ... then that Vietnam new hope catch up with other countries in the region. The state also needs to invest in place for the promotion promotional activities of this sector. We should deploy many representative offices of foreign tourism, as much as possible.
However, it should be noted that this office is the place promoting Vietnam's tourism image, not administrative agencies that are often found in Vietnam. If unqualified, the immediate national choose a few key markets to boost promotional activities. I hope if all the issues are resolved, the drastic action in about 5 years time we will catch up with them.
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